Purpose is of tremendous importance. I’ll tell you why shortly. But first, I want to point out that there is a huge difference between the purpose of a tech venture and any additional value it might deliver. It is important to understand that difference and not mix them up: Added value describes what you do, while the purpose tells us why you do it. Though they clearly interact and influence each other, purpose, or ‘the why’, is much more than just the starting point to derive the added value from. Having a purpose serves you in many other ways. Knowing why you started that tech venture will get you through the hard bits and help you maintain focus.